Blogging + Content Strategy✨

Hey, Fearless Founder❤️

May I have a transparent moment with you?

In 2014, my two-year-old son Joshua was diagnosed with a long-term disability that left me feeling devastated and wondering why. I questioned myself, "Could I have done anything differently during my pregnancy? Where did I go wrong?"

Yes, I was crushed for a season, but thankfully I didn’t stay there long.

During this period, my employer was eager for my return to full-time work. See, a year earlier, I had opted for part-time hours to manage Joshua's demanding schedule of therapy and medical appointments. Initially, we believed early intervention would lead to improvement, but soon discovered his condition was life-altering.

Consequently, I informed my boss that I needed to remain part-time to continue attending Joshua's appointments.

His response, “We don’t do part-time here.” 😳

Hmph!

I resigned two weeks later…without any savings or game plan.

But, I had a gift of blogging😊 I used the skills gained over the years learning digital marketing and leaned into that gift to serve hundreds of entrepreneurs, marketing agencies, small businesses, and Fortune 500 companies.

Over 1,000+ blogs later, my articles appeared on authoritative sites like Forbes, amassing millions in website traffic with leads and sales to boot.

Blogging paid the bills.

And I know a thing or two about successfully leveraging blogs for your content strategy.

Hence, today’s newsletter📬

Here’s what you’ll find inside:

• Why blogging is still a powerful tool
• Five steps to optimize your existing blogs for traffic, leads, and sales
• Woman founder who stopped hustling on social media to slay blogging
• A fire resource to up your online writing🔥

​
Btw, here’s a pic of my kid😍

Thanks for reading!
~Charlene

Founder + Lead Content Strategist

​

Blogging is the BMW of Content Marketing Want to attract a new high-paying client audience, increase brand awareness, or pursue high-paying contracts and collaborations? See why your business should invest in blogging. Read article

5-Step Checklist to Optimize Your Blog Posts for Traffic, Leads, & Sales

#1 Use SEO Best Practices

Search engine optimization enhances your content with keyword phrases your audience is searching for in Google. It takes some time, but this process is how your content shows up on the search result pages. Use a tool like Ubersuggest, Moz, or RankIQ to find suggested keyword phrases to naturally include in your blog content.

#2 Pop-Ups Work

This tried-and-true method is still in the business of capturing leads. Yes, pop-ups work! Offer something unique in exchange for the email. A template, short-training video, or an irresistible discount are solid lead magnets that convert.

#3 Include Opt-in Forms

Enhance your blogs by embedding forms to capture leads as readers engage with your content. Provide a complementary offer, such as a content piece relevant to the blog topic.

For instance, if your post is titled “10 Practical Steps to Advance DEI Strategies at the Workplace,” consider offering a detailed case study or white paper as a lead magnet. Position the form directly within the blog post for seamless integration.

Here’s an example of what that looks like in one of my blog posts:

#4 Use Sparkloop behind the Opt-In

Fun fact: You can get paid for recommending newsletters! In other words, as you generate leads through forms, by suggesting other industry-related newsletters your audience would be interested in, you get paid $1.50-$4 per subscriber that accepts your recommendations.

The app I use is Sparkloop.

Trust me, the dollars add up, especially if you’re generating a good amount of leads daily. Check it out and discover additional ways to drive revenue to pay for marketing.

#5 End with CTA

What do you want the reader to do next? Always conclude with a call to action. Encourage your visitor to schedule a call, check out another blog article on your site, or connect with you on LinkedIn. Whatever you choose, don’t leave them hanging!

​

Need support with your blogging strategy? This is what I do! Let’s chat to see how we can take this off your hands, so you can focus on what you do best.

​Schedule a call here.

Woman Founder Slayin' Content: Kim Jimenez

Kim is a content queen👑!! Whereas most entrepreneurs focus on social media marketing, Kim built her brand leveraging search platforms like blogging, YouTube, Pinterest, and Google.

Search has longevity; its content lives for yeaarrss, and traffic compounds over time. Kim has maximized these benefits to build a thriving, sustainable brand.

Follow her lead by ramping up your search content.

Book of the Week: The Art and Business of Online Writing

Admittedly, I am not done reading this one but it is PACKED with writing and storytelling tips to keep your audience scrolling…I mean, packed! One habit I’ve embraced so far: Carving out a two-hour writing block every work morning.

From 9:30-11:30am ET, your girl leaves thoughtful comments in LinkedIn threads, writes the next section for my newsletter, adds expert contributions to articles, etc. Consistency is the key to the breakthrough.

All you need is one nugget that could transform how you show up. This book has it!

​

​

Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

​
​

P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

​

​

​

​

​

​​​​​​

107 Technology Parkway, Suite 864, Peachtree Corners, GA 30092
​Unsubscribe · Preferences · Opt-out of preference-based advertising​

Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.