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Welcome to the SlayYourContent Newsletter💃🏽

Content & Clients & Leads, Oh My‼️

Published 9 months ago • 3 min read

Good Morning, Sis✨

I hope you had a beautiful weekend! Saturday, I volunteered at my mentor's conference here in Atlanta...and it was nothing short of amazing💥.

From the beautiful branding, the ah-ha moments and transformations, and the connections and collaborations made, everybody got what they came for, and it was a blessing to witness.

Actually, I'm going to write a whole blog post on it (stay tuned) but in the meantime, relish knowing that you are the obvious choice! There's a community of people eagerly waiting for your solution, your product, your service. They just gotta know you exist❤️

Being in the room is powerful. As you scroll, I'm going to share my strategy on how I generate high-qualified leads from conferences to build my pipeline and grow my client base.

In fact, let's get right to it.

In today's newsletter, expect to see:

⇒ Michelle Obama❤️ (oww oww)!!

⇒ How to convert leads & clients while attending live events

⇒ 7-step content strategy resource

⇒ Why low engagement shouldn't stop the show

Dive in and enjoy!

~Charlene


Impact. Influence. Inspire.

Our content has an amazing ability to empower like Michelle while also opening big doors for opportunities like contracts, collaborations, and partnerships.

You only need to make a minor tweak to reap the full benefits.


"My superpower🪄 I take the content writing off your hands so you can focus on what you do best...


Content to Cash Corner

Do you enjoy attending in-person events?! Girrl, it's one of my favorite things about being an entrepreneur! There's something powerful about being in the room where you learn from other experts, connect with like-minded entrepreneurs who get your journey, and stay abreast of the trends and advancements in AI and tech.

The thing is, how do we turn these rich content and people-filled opportunities into client-generating opportunities? You know your money is in the room...but how do you make that happen?

There's a way to successfully network without feeling as if you have to shove your business down their throat!

In fact, attending live events has landed my business several 4-figure clients. The key is going into a conversation with a genuine curiosity about one's business, who they serve, and why they do what they do.

As you're chatting and you both discover there's a win-win brewing, here are three things I've done to naturally generate leads and to keep that conversation going after the conference.

#1 Have your 30-sec elevator pitch locked and loaded. You should quickly be able to convey what you do, who you serve, and why you're different.

#2 Get appointments on your calendar on the spot! Instead of reaching out after the event to follow up, whip out your phone and book the call asap. Have your scheduling link ready so that sales or collaboration call is now on both calendars!

#3 Stand out with a business resume! Got this brilliant idea from Toni Harris Taylor, The Networking Queen. Separate yourself from the masses by creating a cool Canva resume in lieu of a business card. Here's what I pass out! Set an intention of how many you'll pass out and go for it!

Have fun!!


Need a Content Strategy?!

I got you! Grab this action-filled resource to create the game plan that attracts your ideal customer and sets you as the go-to expert in your niche. $20 plus shipping🙏🏽


Social Media Post of the Week❤️

What a beautiful reminder from Ashlee (Messaging Expert & Brand Strategist) that vanity metrics are not indicative of success or revenue in the bank...

Here's the thing, people are watching. I've had leads schedule sales calls who've never interacted with my content. You've probably had that happen too!

So, wherever our audience is hanging out online --Facebook, Google, Pinterest, TikTok, wherever--let's commit today to show up a little more than we did last week in those spaces to inspire, influence, and impact.

Let's drop 💣 value showcasing the experts we are. Our ideal clients are waiting.

Btw, if we're not already friends on the book, add me now. I'd love to engage with you.

Have an amazing week!!

~Charlene❤️

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Welcome to the SlayYourContent Newsletter💃🏽

by Charlene Baker

Hey girl, hey! I show ambitious women entrepreneurs slay-filled strategies, tips, and techniques to convert their content into revenue!

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