Sponsored by: Hoop.app Productivity + Content Strategy⨠Hey, Fearless Leader! Quick question for you... Have you ever written a piece of content, like a Facebook post, blog, or email, thatâs technically for your audienceâŚbut deep down, it was really meant for you? Yup, this is one of those moments, lol. 2025 has certainly kicked off in an interesting way. And while Iâm a big believer that you control your own destiny, Iâll admit the last few weeks have been a bit of a mental rollercoaster....
3 months ago â˘Â 5 min read
Sponsored by: Hoop.app Hey, Fearless Founder⨠After a holiday hiatus, Iâm officially back in your inbox, ready to fire you up with weekly content marketing tips designed to accelerate your growth, align your strategies, and empower your content teams. Because let's face it, youâve got big goals this year, and Iâm here to help you crush them! Oww oww!! đ Thank you for trusting me to be part of your content marketing journey. Now, if you havenât laid out your Q1 content calendar yet, no...
3 months ago â˘Â 1 min read
Welcome Email Sequence + Content Strategy⨠Hey, Fearless Leader! I have some quick email stats for you: 25%-41% is the average email open rates range, depending on the industry The average click-through rate (CTR) is around 2%. Email sales conversion rates typically fall between 1%-3%. If youâre hitting higher numbersâamazing! Now, guess how a welcome email series performs? Open rates soar to 50%-60%, with CTRs between 14%-16%, and sales conversion rates around 2.74%. 𤯠In fact, hereâs how...
4 months ago â˘Â 5 min read
Topic Ideas + Content Strategy⨠Hey, Fearless Leader! Listen, youâve got a ton of content ideas. Contrary to belief, thereâs a million of them swirling around in your mind right now, just waiting for the right moment and platform to be shared. These ideas have the power to impact the people youâre called to serve. With so many systems, tools, AI, and frameworks at your fingertips, thereâs no reason not to create content with intentionâcontent that gets your audience loving, liking, and...
4 months ago â˘Â 5 min read
2025 + Content Strategy⨠Hey, Fearless Leader! Can you believe there are only 35 days left in 2024? If you're anything like me, you're geared up to make the most of these last few weeks and finish the year strongđŞđ˝. One key goal that should be on your list: Mapping out your content marketing strategy for 2025. And guess what? I've got you covered! I'm excited to share insights from someone who's built a six-figure business using organic marketing strategies. Yep, thatâs me! As an organic girl...
5 months ago â˘Â 4 min read
Hey, Fearless Leader! So listen, thereâs a lot of talk about 2025. And rightfully so. Annual planning, new campaign and product launches, and all the excitement that comes around starting a new year. But...we still have 39 days left in 2024. Thatâs plenty of time to be dangerous! Here's what we're doing to wrap up this year strong. I hope it inspires youâfeel free to swipe any action item to slay your revenue and business goals. Onboard our new content manager𼳠Launch SEO pillar-based...
5 months ago â˘Â 1 min read
Social Media + Content Strategy⨠Hey, Fearless Leader! Social media. It's one of the most powerful marketing tools every business needs to connect with their audience. But for women founders juggling small teams and wearing multiple hats, keeping up with the ever-changing digital trends can feel overwhelming. Seriously, who has time to figure out the algorithmđ¤ˇđ˝âď¸? Thatâs why today, we're cutting through the noise and debunking some of the biggest myths about social media strategy. As a...
6 months ago â˘Â 4 min read
Newsletters + Content Strategy⨠Hey, Fearless Leader!! Every week, I am so excited to drop our newsletter in your inbox! I enjoy highlighting other women founders, sharing tactical content strategies to help you win, and inspiring you to action. Itâs a way to create impact, and I love itâ¤ď¸ In turn, hereâs the growing impact our weekly newsletter has had on our business since its relaunch in August 2024: 118 newsletter subscribers from LinkedIn within a week 3 invitations to be a guest expert...
6 months ago â˘Â 5 min read
Lead Magnets + Content Strategy⨠Hey, Fearless Leader!! Today, Iâm diving right in! We're focusing on a powerful tool that can automate your lead generation and keep your pipeline buzzing: lead magnets. Having a consistent flow of leads is crucial for maintaining a thriving business. No leads mean no continuous business. Lead magnets are incredibly impactfulâwhether it's a template, whitepaper, webinar, or master classâwhen done right and valued by your audience, they instantly build trust...
6 months ago â˘Â 4 min read