Social Media + Content Strategy✨

Hey, Fearless Leader!

Social media.

It's one of the most powerful marketing tools every business needs to connect with their audience.

But for women founders juggling small teams and wearing multiple hats, keeping up with the ever-changing digital trends can feel overwhelming.

Seriously, who has time to figure out the algorithm🤷🏽‍♀️?

That’s why today, we're cutting through the noise and debunking some of the biggest myths about social media strategy. As a content marketing expert, I’ve fallen for a few myself.

But I’m here to set you free! I hope this edition empowers you to navigate social media with confidence.

Today’s newsletter is all about social media 📬

Here's what you'll find:

• Answers to the question, "When is the best time to post on social media❓" and other common misconceptions
• A simple strategy to fill your social content calendar with topics your audience craves—this one's right up your alley✨
• A woman founder slaying LinkedIn marketing💃🏽
• Your must-have resource to crafting a content strategy that aligns with your business and social impact goals🔥

Let's dive in, shall we?

~Charlene

Founder + Lead Content Strategist

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Feel All Over the Place with Your Content? Do you feel scattered with your digital marketing, particularly your social media strategy? This quick article shares my simple 30-day solution that will drive post engagement, leads in your pipeline, and interested clients hitting up your DMs. ​ Read article here

4 Popular Misconceptions of Social Media that Will Set You Free😮‍💨

#1 Be Everywhere Be Active Where Your People Hang Out

Many believe that to be successful on social media, you need a presence on every platform. The truth? Optimize your resources by diving deep into the 1-2 platforms where your audience shows up the most. Experiment with the various features of that platform (i.e. articles, groups, reels, Stories, newsletters, etc.) and get good at creating results from that platform.

Once that machine is well oiled, layer it with your next social platform to master.

#2 Follow Posting Time Guidelines Post When Your Audience is Active

We've all seen them—those articles dictating the “perfect” time to post. While these guidelines can offer a starting point, they're not set in stone. Your unique audience behavior is the real guide to your posting schedule. Use insights tools to track when your followers are most engaged and adjust accordingly.

#3 Automate the Same Post Across All Channels Tailor Your Post to the Platform​
Content that works well on Instagram may not perform well on LinkedIn. Captions loaded with hashtags on IG are no longer relevant on Facebook. See, each platform has its own style, culture, and user expectations. Tailor your content to fit the voice and format of each channel.

This doesn't mean creating entirely new content for each platform but making slight adjustments that can make all the difference.

Automation is great, but it shouldn't strip away authenticity.

#4 Post Every Day Quality is Better than Quantity

Now don't get me wrong: If you can post everyday, please go forth! Consistency is the key to the breakthrough. However, so is relevance and value. Posting every day without strategy will lead to burnout and diminish your message's impact. If you don't have the bandwidth, focus on maintaining a regular yet manageable schedule that prioritizes quality over quantity.
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This is the perfect segue: Need extra marketing firepower on your team? Schedule a call here! Let us take the social media off your hands so you can focus on what you do best.

Woman Founder Slayin' Content: Lara Acosta

Last week, I had a delightful chat with a fellow sistapreneur about her LinkedIn marketing success. (Btw, if your clients are C-suite executives and founders, you should definitely be on LinkedIn.) During our conversation, she asked, “Have you heard of Lara?” It was funny because she didn’t need to mention Lara’s last name—I instantly knew who she meant.

That’s when your online presence is truly poppin’... when people mention you by first name only, or they know your last name even before it's said.

Anyway, my sistapreneur friend shared that she’s part of Lara’s LinkedIn course/community and has enjoyed a great ROI. It's the kind of success story I love hearing! Lara is offering a free course—check out her post here.

Book of the Week: Content Marketing for Women Entrepreneurs

When people hear “marketing,” they immediately think "social media." However, social media is just one part of the marketing equation. As a woman founder with multi-million dollar goals, you need a comprehensive content marketing strategy that leverages different platforms and tactics to achieve your ultimate business objectives.

Content Marketing for Women Entrepreneurs will guide you through the essential elements! By the end of this book, you'll have a practical content marketing plan that aligns your team and supports your revenue and social impact goals.

It's the ideal resource as you prepare your 2025 content strategy.

​Grab your signed copy now!​

Smart Resources for Women Founders

​Register here!!​

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

P.P.S. The greatest compliment you can give me is sharing my newsletter👇🏽 Thank you so much!!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.