Sponsored by: The Rundown​

Drive Clients + Content Strategy✨

Hey, Fearless Founder!

Growing your business and amplifying your impact starts with one golden rule: Clients are the lifeblood of everything you do.

See, the right content strategy doesn’t just attract clients; it gives you the freedom to build your dream company and life.

Whether it’s funding causes you care about, paying your team competitive wages, or having the flexibility to support your family and build generational wealth, it all starts with connecting to the people who need your expertise.

A solid content strategy is non-negotiable.

Today's newsletter offers a slew of actionable tips and real recommendations you can incorporate in your content strategy to attract more clients📬.

Here’s what you’ll find inside:

• 20 tasty cash-converting content examples, yours for the picking🍎
• Woman founder slayin’ corporate contracts✍🏽
• Six tried-and-true tactics to attract clients--online and in-person💪
• Life-changing book that sparked the freedom I enjoy today as an entrepreneur💥
• Cool tool to map out client projections📈

Let's dive in, shall we?

~Charlene

Founder + Lead Content Strategist

Sponsored by: The Rundown​ Start learning AI in 2025 Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI. It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day. Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs. Sign up to start learning

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Ready to serve content that converts? Listen: We need more people saying “hey, yes! I want to book a sales call with you!” or, “yes, I want to join your email list!” Here are some mean, money-generating content examples that your team can begin implementing right now to break through any client drought. Read blog

How to Convert Clients Through Content🔥

#1 Start a Weekly Newsletter (or Another Long-Form Content Piece)

Picture this: a weekly newsletter that feels like a personal coffee chat with your audience. It’s your space to share insights, stories, and updates while keeping your community connected to you—not some algorithm.

Focus on growing your list with people who get your mission, and as your audience grows, so will your opportunities for partnerships, sponsorships, and dream clients.

#2 Share Content that Asks for the Sale

Don't shy away from promoting yourself. You're running a business, and it's okay to own it. Create content that clearly shows how people can work with you. Whether it’s a post, a video, or a direct ask, make it simple and clear. You’re not just selling services; you’re offering solutions to the exact problems your clients are facing. Be confident—you’ve got this!

#3 Plant Yourself in the Right Community

People love working with folks they know, like, and trust. Get active in spaces where your dream clients hang out, whether it’s a Slack group, a LinkedIn community, or your local chamber of commerce. Share your expertise, join the conversations, and be you. Over time, you’ll naturally become the go-to person in your niche (and honestly, who doesn’t love being the one people recommend?).

#4 Network with Intention at Events

Networking events are goldmines when approached with a plan. Research events where your audience will be and come prepared with a strategy to connect meaningfully. If possible, reach out to attendees in advance and start conversations early. At the event, focus on building relationships, not selling; follow up later to deepen those connections.

Remember: The money's in the follow up!!!

#5 Stay a Student of the Game

You’re leading a big mission, and staying sharp is part of the job. Whether it’s reading books, attending webinars, or subscribing to newsletters, make learning a non-negotiable. The more you grow, the more value you can add to your clients and community—and trust me, that kind of expertise is magnetic.

#6 Slide Into the DMs

Yes, really! Direct messages are one of the most underrated ways to connect. Reach out to people in your audience with genuine, thoughtful messages—no cookie-cutter pitches, please! Focus on starting a conversation and building a relationship. Some of my best clients have come through casual DMs that turned into amazing collaborations.

So, there you have it—six ways to attract clients while staying aligned with your impact-driven goals. Which one will you try first? Let me know—I’m cheering you on every step of the way✨

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Ready to hire and take content marketing off your plate? Click here and schedule a call.

Woman Founder Slayin' Content: Kirstyn Allen

Kirstyn’s superpower: Empowering founders and CEOs to land corporate contracts tuh-day!! Closing $16M in corporate contracts over her career, Kirstyn is sharing her strategies and expertise with women leaders like you to secure bigger deals, work with ease, and catapult your 2025 revenue goals.

My girl is breaking through the internet noise, blazing a trail, and leaving receipts behind. She is someone to follow.

​Grab her book here. I’m reading it this month! ✨

Book of the Week: A Vision to Freedom

It’s Black History Month🖤. For me, it’s a time to honor the sacrifices of my ancestors and reflect on the freedom they fought for. For me, it’s also a time to consider what freedom looks like today—and Taurea Avant's A Vision to Freedom has been a powerful guide in shaping mine.

See, when I was a new full-time entrepreneur, this book shifted my entire mindset. It taught me to use my existing skills, *ahem* writing, to create a business aligned with my goals. It wasn’t just about passion—it was about purpose. That clarity gave me the freedom to say “yes” to opportunities that served my family’s needs, including being fully present for my special needs kiddo, Joshua.

If you're ready to design your own path to freedom, I can’t recommend this book enough.

Check it out here: A Vision to Freedom.

Smart Solutions for Women Founders

Do you struggle to create revenue goals while juggling all the variables involved with income, profit, and expenses?

Look no further. Turn your business goals into attainable targets with our comprehensive client projections and financial planner. Map out goals for revenue, expenses, and profits with ease – all in one intuitive tool.

This is ideal for busy entrepreneurs who want clarity without complexity!

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

P.P.S. The greatest compliment you can give me is sharing my newsletter👇🏽 Thank you so much!!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.