Welcome Email Sequence + Content Strategy✨

Hey, Fearless Leader!

I have some quick email stats for you:

• 25%-41% is the average email open rates range, depending on the industry
• The average click-through rate (CTR) is around 2%.
• Email sales conversion rates typically fall between 1%-3%.

If you’re hitting higher numbers—amazing!

Now, guess how a welcome email series performs?

Open rates soar to 50%-60%, with CTRs between 14%-16%, and sales conversion rates around 2.74%.

🤯

In fact, here’s how one of my welcome series performed 👇🏽

What does this tell us? A welcome email series is low-hanging fruit for engagement. It’s a simple yet powerful way to draw people into your content and brand quickly.

I’ve made the mistake of running landing pages without a welcome series before, but I’m not making that mistake again. We should all be leveraging the power of automated welcome series to reap their benefits.

To help you get started, I’m sharing a game-changing email sequence inspired by Katelyn Bourgoin—who is absolutely crushing email monetization. I know you’ll find it useful!

Today’s newsletter is all about creating your welcome email sequence📬

Here’s what you’ll find inside:

• Your 5-part guide to crafting your welcome email sequence✍🏽
• Woman founder slayin’ email marketing (*hint: already mentioned)💥
• A quick resource to make your subject lines stronger📧
• This must-read book for founders to level up their copywriting skills🔥
• A powerful tool to project revenue and client growth💰

Let's dive in, shall we?

~Charlene

Founder + Lead Content Strategist

Sponsored by: The Rundown​ Start learning AI in 2025 Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI. It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day. Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs. Sign up to start learning

​

​

7 Ways to Improve Your Email Subject Lines Your email content doesn’t matter if no one opens it! Crafting strong subject lines is key to your email strategy, especially your welcome series. We want to get your open rates to at least 30% and higher. Here are 7 tips to show you how! Read article

5 Steps to Creating a High-Converting Email Welcome Series🔥

Your email welcome series is your chance to make an impactful impression. Here’s how to get it right:

Step 1: Prerequisite - Craft Irresistible Subject Lines

Before sending anything, focus on creating subject lines that grab attention. Your open rates depend on it! I recommend using tools like Headline Studio by CoSchedule to optimize them. It's one of my favorite go to's.

Step 2: Email #1 - Deliver the Promise + Ask a Question

Send this immediately after signup. Fulfill your lead magnet promise in a fun, on-brand way to welcome them into your world. Take advantage of the high open rates here—ask a question like, “What’s your biggest challenge in [your industry]?” It builds engagement, boosts deliverability, and strengthens your connection.

Step 3: Email #2 - Soft Sell Your Product

Introduce a low-ticket offer that provides high value. Help them achieve a quick win while showcasing the benefits of working with you. This email can generate revenue and build trust.

Step 4: Email #3 - Share Your Best Content

Repurpose your most popular newsletter send and share the value. It’s an easy way to keep them engaged while offering something proven to resonate.

Step 5: Email #4 - Ask for a Referral

Encourage your subscribers to share your newsletter with their network. Use tools like Sparkloop to make sharing easy and even reward them for referrals.

Pro Tip: Space these emails 2-3 days apart to keep the momentum going.

Not enough time to write your welcome series? We’ve got you covered. For just $497, we’ll craft, customize, and automate the entire sequence for you. It's a bomb opportunity to generate revenue on autopilot while freeing up your time.

​Click here and let us take it off your plate!

Woman Founder Slayin' Content: Katelyn Bourgoin

Why We Buy 🧠 with Katelyn Bourgoin Discover the hidden reasons why people buy. Join 73,000+ fans and become a smarter marketer 🧠 Subscribe​

Email messaging and driving action is Katelyn’s specialty—essential skills for building a powerful welcome series.

Her newsletter, Why We Buy🧠, dives into the psychology of why people buy and how to craft messages that truly inspire action.

Delivered every two weeks, it’s your go-to resource for mastering email marketing.

Subscribe above!

Book of the Week: Shots Fired! How to Write Copy that Pierces Hearts (And Opens Wallets)

Now, I’ve mentioned this before, but it’s worth highlighting again for this week’s topic. See, creating an email sequence that moves people to action requires some level of copywriting. Whether you’re just starting or looking to improve, Apryl’s book offers the tools and knowledge to create compelling email sequences that engage and convert.

Oh, and the strategies here can be applied to any marketing effort!! It’s that book every founder, marketer, and entrepreneur should have on their bookshelf.

​Grab a copy for you and your team and seriously upgrade your copywriting skills.

Smart Resources for Women Founders

Do you struggle to create revenue goals while juggling all the variables involved with income, profit, and expenses?

Look no further. Turn your business goals into attainable targets with our comprehensive client projections and financial planner. Map out goals for revenue, expenses, and profits with ease – all in one intuitive tool.

This is ideal for busy entrepreneurs who want clarity without complexity!

​

Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

​
​

P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

P.P.S. The greatest compliment you can give me is sharing my newsletter👇🏽 Thank you so much!!

​

​

​

​

​​​​​​

107 Technology Parkway, Suite 864, Peachtree Corners, GA 30092
​Unsubscribe · Preferences · Opt-out of preference-based advertising​

Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.