Networking + Content Strategy✨

Hey, Fearless Founder✨

As a growing 6 or 7-figure business, you understand the importance of creating meaningful connections.

You’re attending the events, sponsoring the conferences, and joining the masterminds.

But…

Is this activity building your pipeline of qualified leads?

Do you have a repeatable process of creating content from events that convert into sales calls and clients?

Well, today’s newsletter is all about networking and content strategy📬

Here’s what you’ll find inside:

• 5-step guide to define your audience so you show up at the right events.
• Your Content Strategy + Networking Events = Sales Calls Game Plan
• Female founder who’s slaying networking!
• Resource to eliminate fears of networking, imposter syndrome…whatever is blocking you from showing up as the authentic, God-given you!

Let’s dive in, shall we❤️
~Charlene

Founder + Lead Content Strategist

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Do You Know Your Ideal Client❓ We want to attend events where our clients hang out. Here’s a quick guide to remain clear on your buyers as a prerequisite to showing up in rooms you can serve. Take me to the guide!

5 Action Items to Turn Networking Events into Content & Calls

#1 Develop a Networking SOP

Having a standard operating procedure for networking events ensures you approach each event with confidence and ease. Tasks like setting an intention, ensuring your business cards are ready, being clear on directions and parking, and tweaking your elevator pitch so it speaks to those in the room are great examples to include in your SOP.

#2 What Is the Content You’ll Create During the Event?

Plan ahead to capture key moments from the event, whether through notes, photos, or recordings. These highlights are excellent fodder for your content! One thing that's always on my list is taking a picture with the event host or with one of the speakers.

#3 Create an Event Post on Your Active Social

Share your insights on social! If you post while at the event, use the event hashtag. I tend to post once it's over (because I'm such an in-the-moment girl). However you choose, know that you're inviting others to experience the event through your perspective and keep you top of mind!

#4 Give away free content!

Offer something valuable right on the spot! I bring five of my books to give away and it immediately shouts credibility. Think of a free asset you can leave with your new connections. It's an excellent way to make you memorable!

#5 Follow-Up, Add Connections to Your CRM

Okay, this is where the marvelous happens! After the event, promptly connect with new contacts via LinkedIn and/or email. Invite them to a "Let's Connect" call or to subscribe to your weekly newsletter. Continue to stay connected through your customer relationship management tool! These touchpoints are vital to building rapport and keeping the conversation going, paving the way for future business opportunities.
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Learn from a pro!! Keep reading to meet Deana Jean👇🏽

Woman Founder Slayin' Content: Deana Jean

Do you know Deana Jean? She is Your Collab Queen and is incredibly passionate about empowering women entrepreneurs like us to build transformative relationships and thrive in business.

Check out this LI post as she spells out the often-overlooked factors that hinder women founders from effective networking and offers concrete strategies to overcome them.

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Book of the Week: Woman Evolve

Ready to show up strong, confident, and fearless in life and business? This book is it! Sarah Jakes Roberts takes you on an unforgettable journey where you’ll unleash the fears holding you back and embrace the gift God has placed in you.

Woman Evolve coupled with prayer helped me conquer imposter syndrome.

Trust me, this one is worth the read. Your transformation awaits. Order today!

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Smart Resources for Women Founders

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.