Collaboration + Content Strategy✨

Hey, Fearless Leader!

Did you know I generated a whopping $327,000 from just one collaboration?

I crunched the numbers, and it's true! Building powerful alliances can be a game changer, especially for women founders looking to grow their businesses.

Think about some iconic collaborations that have shaped history: Nike and Apple Watch, American Express and Amazon, and even Peanut Butter and Jelly!

Spotify put it perfectly:

Partnerships don’t just create buzz; they’re about sharing expertise, tapping into new audiences and markets, and delivering even more value to customers.

Yess, successful partnerships do all of the above. If you're aiming to expand your audience and forge strong alliances, strategic collaborations are key…

The kind that gets you in front of the right audience, and adds value to your existing fans.

Today’s newsletter is all about collaboration📬

Here’s what you’ll find inside:

• Easy collaboration strategies to 10X your goals🔥
• How joining forces changed my business…and life🎙️
• Woman founder slayin’ collaborations💥
• Bestseller resource that will transform how you do relationships❤️

Let’s dive in, shall we?
~Charlene

Founder + Lead Content Strategist

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My First Podcast Interview Your girl is psyched!! Show me some love by downloading the episode today. I’m dropping all kinds of nuggets if I do say so myself🔥 Spotify Audible

6 Simple Collaboration Strategies to 10X Your Goals

#1 Podcast Interviews

Ask yourself these two questions: Who in my network hosts a podcast? Are their listeners my people?

This is a start! Reach out and pitch topic ideas that would be valuable for their audience. Share how your expertise and insights will benefit podcast listeners. Including a 90-second Loom video that introduces you, your brand, and topic will certainly help you stand out–and build rapport fast!

#2 Guest Blogging

If writing is your thing, guest blogging should be on your collaboration list. Not only is this an opportunity to get in front of new people, but if you do this right, you could drive some mean traffic to your website. Can we say lead generation, please!

Identify blogs that resonate with your niche and propose content ideas that align with their themes. If you download the Moz extension, you can get some intel into a website’s traffic through their domain authority (DA). Aim for sites that rank between 30-50 which shows they’re driving some good traffic.

#3 Speakers, Anyone?

Events are always looking for expert leaders to grace their stages! This could range from submitting an application to speak for free in exchange for visibility and leads, or pitching a company or organization to keynote for a fee.

However you roll, speaking offers huge benefits. Here’s an opportunity below👇🏽

#4 Co-Host Webinar

This is one of my favorites!! Partnering with a fellow entrepreneur to deliver incredible value to the market is a powerhouse move. This collaboration can double your reach and foster community engagement. Plus, there’s so much fun to be had building a deeper relationship with a fellow founder!!

Think of someone in your industry that offers a different skillset or perspective than you. How can you turn “competition” into collaboration using webinars as a vehicle? The opportunity is there!

#5 Article Contributions on Authoritative Sites

Ready to get your articles into top-tier sites? First, have your team pinpoint those respected websites in your industry. Research their submission guidelines, and tailor your content to match their standards. When you're ready, reach out with a punchy pitch that showcases the unique value your article brings. Make sure your writing is clear, insightful, and packed with data or real-world examples for maximum impact.

Once you’re in, engage with the community by commenting on other articles—this builds relationships with editors and readers alike. Keep a regular submission schedule, and you'll continue to establish yourself as a thought leader in your field.

#6 Pitch a Training Topic for a Community

Leaders love to invite guest trainers into their communities to keep members engaged and cement their value prop. Connect with community platforms and suggest a training session you can lead. Again, sending a video is an excellent way to quickly introduce yourself and share your passion.

Need support implementing these strategies? Let’s chat!

Woman Founder Slayin' Content: Wanda Pearson

Introducing Wanda Pearson, collaboration podcast host of "Ready, Set, Collaborate!" The show is a treasure trove for women founders wanting to enhance their collaboration skills! 🎙️ With lively interviews and practical advice, Wanda explores teamwork, partnership, and entrepreneurship.

What I enjoy most? The real-world stories and smart strategies provide actionable steps to boost collaborations. She addresses the unique challenges and opportunities women founders encounter, empowering them to harness the power of teamwork.

​Add this podcast to your list...it's a must-listen adventure!

Book of the Week: Find Your People

A few weeks ago, I commented on LinkedIn sharing, “Your personal chaos will rear its ugly head in business.”

As much as we try to keep them separate, your personal life (and relationships) impacts how you show up in business. Hence, why I’m loving this book, Find Your People. Jeanie focuses on building and strengthening your community–your village. The ones who will show up for you when you go AWOL or need a non-judgmental ear.

We do not have to operate in silos…we weren’t built for it. We were designed for relationship, and if that has somehow fallen off your radar, this book will show you how to restore it.

Smart Resources for Women Founders

Being a founder is a lot. Project management support is key for taking those unwanted tasks off your plate so you can focus on what you do best.

Introducing Genori McCormack. Founder of Creative House Consulting, she's a visionary thought leader transforming how individuals and businesses engage with creativity. With extensive experience in project management and real estate, she offers unique insights across industries.

Discover how CHC empowers entrepreneurs, especially women❤️ Visit their website to learn more about their innovative business solutions.

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.