SEO + Content Strategy✨

Hey, Fearless Leader!!

Quick question: How are you navigating the world of SEO? Is it a key part of your content strategy–and you’re crushing it, or does it feel like exploring a dense forest without a map? 😆

Thing is, SEO and content strategy are crucial for boosting visibility, engagement, and growth. Here’s the good news: No matter your comfort level, there are effective strategies that are simple and reliable, regardless of algorithm changes.

You can easily implement these tactics today to upgrade your blog, website, and landing page content for better performance.

Yes, today’s newsletter is all about SEO📬

Here’s what you’ll find inside:

• 14 undefeated hacks to crush your goals this quarter 🚀
• 7 savvy strategies to SEO excellence✨
• Woman founder absolutely slayin’ SEO💼
• Impactful resource that could change how you show up in business💃🏽

Let’s dive in, shall we?
~Charlene

Founder + Lead Content Strategist

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14 Sure-Fire Habits of Productive People to Get Ish Done🔥 An oldie but goodie, these practical tips will enable you to accomplish more in less time and achieve your goals with a relaxed mindset this quarter. #1 and #4 are my non-negotiables!! Read blog here

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How familiar are you with SEO? I have no idea I've heard a little about it I'm somewhat in the know I know it pretty well I'm an expert at this

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7 Savvy Strategies to SEO Excellence

Fearless founder, my desire for you: To leverage your creativity and shine in the competitive market by using time-tested SEO strategies that consistently succeed despite algorithm changes.

Here are your best practices!

#1 Focus on your people’s (the searcher) intent

Keep in mind the reason why someone is searching for the answer to the question and/or problem you plan to solve in your content. What are they trying to accomplish?

There’s a bit of psychological work behind this, but if you can get into the thoughts of your people, it’ll make your content highly effective.

#2 Create a great reader experience

It’s hard to consume bulky paragraphs on mobile devices. Use subheadings, clean formatting, and shorter paragraphs to make it easy to digest your message.

Also, multimedia pieces like videos and gifs along with images go a long way in keeping it engaging.

#3 The longer, the better

Long-form content simply performs better in search. Not only does it provide more opportunity to naturally sprinkle your keywords throughout your piece, it also gives you the opportunity to dive deep into the topic, covering different angles and providing amazing value.

Content around 800+ words does well for Pinterest. If your long-term strategy is Google ranking, then 2,000+ words is your goal.

#4 Optimize your on-page elements

Every page on your website should be a search engine magnet. Use relevant keywords, optimize titles, and craft enticing meta descriptions. No keyword stuffing; in other words, overusing keyword phrase in an attempt to manipulate the search engine’s algorithm. It doesn’t work--nor does it create a great user experience.

Your content should naturally resonate with your audience while aligning with search engine algorithms.

As Toni Braxton would say, let it flow.

#5 Behind-the-scenes journeys

Keep them on your page by giving a behind-the-scenes video, showcasing the authentic story behind your brand. What are some of the processes, challenges, and achievements that shape your business?

Such transparency builds trust and connects with your audience on a personal level--and it shows Google that people love your stuff!

#6 Collaborate through guest blogging

Guest blogging enhances SEO by increasing backlinks to your website, which boosts your site's authority and search engine ranking. By contributing high-quality content to reputable blogs, you also increase your visibility and exposure to new audiences, potentially driving more organic traffic to your site.

#7 Repurpose Webinar Content

Turn your webinars or virtual events into multiple content pieces—blog posts, social media snippets, and infographics. Expand your reach, engage diverse audiences, and extend your content's lifespan.

Podcasts and video clips can attract those who prefer varied formats, maximizing impact. My favorite tool to do this: OpusClip!!

Don’t have the bandwidth to amplify your SEO strategy? Let’s chat!

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Woman Founder Slayin' Content: Marie Haynes

Marie Haynes is a powerhouse in the SEO industry, celebrated for her expert insights and unparalleled experience–boasting 16 years. With her extensive knowledge, Marie has helped countless businesses improve their search rankings by demystifying Google's algorithm updates and offering actionable strategies. As a respected voice in the field, she's recognized for her authoritative articles and speaking engagements at top conferences.

If you want to know SEO, you’ll want to know Marie Haynes. Subscribe to her newsletter☝🏽

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Book of the Week: The One Thing

There's incredible power in focusing your energy on one core goal–your one thing. See, over the past few months, I’ve honed my LinkedIn marketing skills (mind you, I’ve been on the platform since 2008), and my calendar is brimming with connections and sales calls. 🎯

When you consistently take the right actions, extraordinary results follow.

It’s why The One Thing is so impactful. It allows you to channel your passion and drive into breakthroughs that redefine your business.

So, what will you focus on this quarter? Dive into this book and take extraordinary action.👇🏽 Profound results awaits.

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Smart Resources for Women Founders

As your agency expands, you need an accounting firm that grows with you. Not just someone who's good with the books and gets your taxes right, but a partner who can strategize on the numbers, create real projections, and ensure there's a solid plan to meet your revenue goals.

Meet Tamica Goode, an exceptional CPA and fractional CFO dedicated to helping women founders and agencies bridge the gap between numbers and success. With her expertise in accounting and strategic planning, Tamica offers valuable insights into creating realistic financial projections and strategies for 2025 and beyond.

==> Follow her on Instagram at @tamicagoodecpa and reach out to start an empowering financial conversation.

Today is the perfect time!!

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

P.P.S. The greatest compliment you can give me is sharing my newsletter👇🏽 Thank you so much!!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.