Newsletters + Content Strategy✨

Hey, Fearless Leader!!

Every week, I am so excited to drop our newsletter in your inbox! I enjoy highlighting other women founders, sharing tactical content strategies to help you win, and inspiring you to action.

It’s a way to create impact, and I love it❤️

In turn, here’s the growing impact our weekly newsletter has had on our business since its relaunch in August 2024:

• 118 newsletter subscribers from LinkedIn within a week
• 3 invitations to be a guest expert in front of new audiences
• Sponsorship revenue (not a ton, but hey, we celebrating all the wins!)
• DMs and email replies expressing sincere gratitude
• Increase in sales qualified leads (SQLs)💥

And this is just the beginning. Newsletters can be the game-changing tool for your business, and I want you to strongly consider this strategy for 2025.

Today’s newsletter is all about, yes, newsletters📬

Here’s what you’ll find inside:

• 7 reasons why launching your newsletter in 2025 will elevate your impact🚀
• How to monetize your newsletter💰
• Woman founder using her creativity to share a different kind of a newsletter—one that may better suit you
• Powerful resource to help you create a system for topic generation, and other processes in your business

Let’s dive in, shall we?
~Charlene

Founder + Lead Content Strategist

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Monetizing Your Email for Profits Did you miss our email monetization edition last month? No worries—access it below to explore ways to boost your lead generation and revenue, especially as you plan your 2025 content strategy. Btw, it's one of our most-read editions. Read newsletter here

Why 2025 is Perfect for Your Newsletter Launch–or Relaunch✨

#1 Keeps Your Voice Top of Mind

Those leads you generated during a launch or paid ads campaign are just sitting there chillin’... waiting on what you have to say next. Give the people what they want by regularly showing up in their inbox. Most are not ready to buy immediately, but you’ll be top of mind–or at least in the running–when they are.

#2 Connect Deeper with Your Readers

You have so much value to share. From your personal growth stories and lessons learned as a female founder, to the wisdom you’ve gained over the years from hardcore experience, your value is priceless. Give them a glimpse into your world. By sharing your journey, you provide a sense of camaraderie and encouragement, fostering a community where others feel empowered to share their experiences as well. That is what I call impact.

#3 Excellent Networking Tool to Engage New People

In-person networking is part of my content strategy to build new relationships. My newsletter is an excellent tool to nurture those relationships. Not everyone you connect with will want to hop on a virtual “coffee chat,” but you'll find many who will say “yes” to receiving your weekly newsletter!

#4 Ma’am, You Are the Expert–Your Newsletter Is Another Way to Share with the World🌎

Expanding on #2, your company’s newsletter is yet another platform to showcase your expertise and brilliance in the industry. Not giving away the farm, but sharing enough where your people know you are the bomb dot com!

#5 Positions You for Sponsorships

I work with many creators who consistently generate 4 and 5-figures monthly just from newsletter sponsorships. Big brands and growing businesses are eager to maximize this strategy to increase visibility. In addition to a strong subscriber base and engagement rates, they’re looking for publishers who regularly show up–and will pay top dollar for it.

#6 Gives You a Competitive Advantage

Your weekly newsletter will undoubtedly give you a slight edge above the competition. Yesss! You’ll stand out in a crowded market and continue to set yourself as a leader to be followed in the space. This is the kind of leverage you want in your content strategy.

#7 Pairs Well with Your Social Media Marketing

We love publishing a weekly newsletter because it enriches our LinkedIn strategy. We share the newsletter as-is on LinkedIn then transform its content into articles. Talk about repurposing! Your newsletter can provide fantastic content ideas for other social channels, helping you work smarter, not harder.
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Need help crafting your newsletter strategy? Let’s chat!

→Book a call here.​

Woman Founder Slayin' Content: Audria Richmond

If you've been around long enough, you'll know Audria Richmond is my favorite marketer, hands down!! Her vibrant visual aesthetics, digestible marketing strategies, and drive to let your uniqueness shine make her stand out and oh, so compelling.

And here's the thing—Audria sends an audio newsletter! 🎧

Yes, every Monday, she drops a fresh marketing tactic into your inbox, guiding you to create unique, UnCloned® launch and marketing campaigns. Why stick to written when audio could be your thing? As Audria would say, “There’s more than one way to skin a cat!”

Consider exploring the creative world of audio newsletters. This could be your jam!

While you're at it, check out Audria's latest newsletters here, and don’t forget to subscribe✨

Book of the Week: Turning the Flywheel

One of the biggest challenges founders face in content marketing is coming up with topic ideas. Yet, simply implementing a process where these ideas generate "on autopilot" can save you and your team a ton of time on content ideation.

That's where the concept of "flywheels" comes into play! In this short book, Jim Collins beautifully illustrates how developing a flywheel for a business process can gradually build momentum, allowing the process to work on autopilot and freeing your brainpower to focus on other areas of your business.

You can create a flywheel for your weekly newsletter, and never run out of topics to share with your audience!

Discover how thousands of businesses are benefiting from this powerful concept. Grab it here!​

Smart Resources for Women Founders

Are you ready to unleash the power of your God-given message? You're invited to the "Power of Your Message Virtual Summit!"🎙️✨ HAPPENING NOW: Oct 28-Nov 1, 2024, where you will discover how to amplify your impact, skyrocket your business, and change lives through the power of your unique message.
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Learn from 20+ women of faith in business who are coaches, consultants, entrepreneurs, and leaders how to turn your calling into a thriving business.

​Register here!!​

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

P.P.S. The greatest compliment you can give me is sharing my newsletter👇🏽 Thank you so much!!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.