Target Audience + Content Strategy✨

Hey, Fearless Leader!

There's a core mantra we marketers live by:

“If you market to everyone, you market to no one.”

Understanding your target audience is crucial for a successful content strategy.

It's the difference between speaking the right language, building trust, and effortlessly creating relatable content, versus struggling to connect and missing the mark entirely.

When you craft content, you want your ideal clients to think, “Yes, she’s talking about me!” or “Yes, she’s speaking my language!”

Knowing your target audience, a broad group likely to benefit from your services, leads you to define your ideal client—your buyer persona. This is where the real impact happens, turning strong leads into sales. Being clear about your audience ensures you’re resonating with them and inspiring action.

You must know your people. And that's the highlight today!

Today’s newsletter is about understanding your target audience📬

Here’s what you’ll find inside:

• How to create your buyer persona and walk in content confidence🔥
• Your last reminder to grab your free content calendar🗓️
• Woman founder slayin’ sales…$30M dollars, might I add💁🏽‍♀️
• Powerful resource showing how an entrepreneur went from near bankruptcy to a multi-million-dollar success because he leveraged qualitative data from his target audience💥

Lots to unpack!

Let’s dive in, shall we?
~Charlene

Founder + Lead Content Strategist

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Your Q4 Content Calendar🔥 Listen! Last week I delivered your free content calendar template for the quarter and it is fire!! There’s also 30 days of content ideas included so you can start today. Grab it now to craft your content and show up consistently for Q4 Make a copy here!!

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What’s your biggest challenge understanding your target audience? I’m reluctant to narrow my audience with the possibility of missing out on opportunities (I’d rather cast a wide net). I don’t have the resources for audience research. I'm not sure where to start with target audience research. I feel the market is too crowded with my competitors promoting to the same people. Other

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7 Steps to Build a Solid Buyer Persona that Gives You Content Confidence

#1 Research Your Market, Start with Your Most Loyal Customers

Begin by gathering data on your target audience. Consider who consistently buys from you, recommends you, or gives you positive reviews. Reflect on their demographics and document the similarities.

Also, use surveys, interviews, and social media analytics to understand their preferences and behaviors. Engage your team by assigning each member a specific research task, ensuring a collaborative approach to data collection.

#2 Document Your Customers' Demographics

Record information like age range, income level, location, marital status, number of children, career, and education level. Compile this data in a single document for reference.

#3 Write Out the Psychographics

This is where the marvelous happens, when you think beyond the demographics. How does your ideal clients think? What are their challenges, goals, values, and hobbies? Note their pain points, fears, and emotional factors that influence their buying decisions.

#4 Craft a Statement

Use all the information gathered to create a 5-7 sentence paragraph that describes your ideal client avatar, containing both demographic and psychographic data.

Jasper is one of my favorite AI tools for this exercise!

#5 Name Your Avatar

Now, give your avatar a name😊 We want them to come alive, as if you're communicating with a real person--because you are!

Make it a visible reminder near your workspace (use Canva). Every time you craft a piece of content, you're speaking to that person.

#6 Validate Your Personas with Your Team

Test your personas by applying them to real-world scenarios. Use feedback from sales or customer service interactions to refine and adjust personas as needed.

Get your entire company involved!

#7 Implement and Review

Incorporate your buyer personas into marketing and product strategies. Regularly review and update them with your team to ensure they remain accurate and relevant. Schedule periodic team reviews to discuss any changes in customer behavior and adjust personas collaboratively.

By following these steps, you'll not only create content with confidence but create stronger connections with your customers

Don’t have the bandwidth to build your buyer persona? Let’s chat!

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Woman Founder Slayin' Content: Bethanie Nonami

Bethanie Nonami knows her target audience, and she has the sales to prove it--$30M in sales and savings for her clients💥 In a recent live LinkedIn training, she addressed the challenges of the ever-changing sales landscape in 2024, including lengthening sales cycles and rising customer acquisition costs.

But it's not all about challenges! Bethanie optimistically illustrates how the right strategies will turn these challenges into unique opportunities for growth.

That's what I'm talking about.

​Listen, you want to catch this training! Grab your pen and notebook to arm yourself with the tools you need to navigate and thrive in this dynamic sales environment.

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Book of the Week: They Ask, You Answer

I first met Marcus Sheridan at INBOUND 2019, and he’s truly a ball of energy! His story is incredibly inspiring—content marketing literally saved his business. On the brink of bankruptcy with an overdrawn bank account and employees at home waiting for work, Marcus implemented a strategy focused on creating content that addressed his customers' most pressing questions.

By doing so in a way that set him apart from competitors, he transformed his struggling business into a multi-million dollar company. All because he understood his audience.

I highly recommend grabbing this book for yourself and your marketing team. You’ll be amazed by the straightforward strategies outlined within!

Visit website here!!

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Smart Resources for Women Founders

As your agency expands, you need an accounting firm that grows with you. Not just someone who's good with the books and gets your taxes right, but a partner who can strategize on the numbers, create real projections, and ensure there's a solid plan to meet your revenue goals.

Meet Tamica Goode, an exceptional CPA and fractional CFO dedicated to helping women founders and agencies bridge the gap between numbers and success. With her expertise in accounting and strategic planning, Tamica offers valuable insights into creating realistic financial projections and strategies for 2025 and beyond.

Follow her on Instagram at @tamicagoodecpa and reach out to start an empowering financial conversation. Today is the perfect time!!

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

P.P.S. The greatest compliment you can give me is sharing my newsletter👇🏽 Thank you so much!!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.