Your VA + Content Strategy✨

Hey, Fearless Leader!

I hope you had a relaxing Labor Day Weekend🇺🇸!!

Quick question for you…

Do any of the following resonate with you and your marketing hires?

• I’ve hired a virtual assistant for marketing tasks but I’m unsure what other tasks to assign outside of posting on social media.
• I have a marketing coordinator but the content isn’t contenting–in other words, it’s not producing leads or engagement.
• I’ve hired a team for marketing support but there’s friction in communication and strategy.

I understand. See, as a leader, it’s our job to enable our team with the right assets to help them succeed as your contractor.

Whether they're your VA, online business manager (OBM), or marketing specialist, you want to give them a playbook so they know exactly how to show up for you online.

Today’s newsletter is all about empowering your marketing hires with a solid content strategy📬

Here’s what you’ll find inside:

• Five questions to help your team perform at their best and drive business results📈
• AI content tools to amplify your team🤖
• Female founder who’s slaying marketing💃🏾
• The only book you’ll need on content strategy in 2024‼️

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Let’s dive in, shall we❤️
~Charlene

Founder + Lead Content Strategist

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Empower Your Team with AI AI is more than creating content with ChatGPT. It can support your team in every phase of content marketing. Here are 13 tools to explore. Read article

Am I Empowering My Marketing Specialist to Perform at Their Best?

Ask yourself the following questions to determine whether you’re equipping your contractors to promote your brand accurately…or if there’s work to do!

#1 Is the team clear on your Why, Who, and What?

Your Why = The mission, reason, and story behind the business that drives you to get up every morning.

Your Who = The people you serve (your ideal client).

Your What = Your unique offer (product/service) that separates you from everyone else in the industry.

They should be clear on all three.

#2 Do they have access to your brand style guide?

A brand style guide ensures everything published (blogs, sales pages, email, social media posts) meets a set of standards that represent your business. It defines your company’s branding and keeps everyone on the same page.

#3 Do they know or follow your content strategy?

Your content strategy is where the marvelous happens! So, your team should be in on the deets. If you don’t have a documented content strategy, here’s a simple yet smart guide to begin crafting one for your business.

Now your team can divide and conquer!

#4 Are there clear KPIs set?

Key performance indicators (KPIs) are vital to gauge what’s working…and what isn’t. Yes, even contractors should have metrics to strive for–and to prove their effectiveness. These KPIs should align with your ultimate business goals.

#5 Do YOU have the time and resources to onboard successfully?

If not, consider hiring us as your content strategist or fractional content marketing director.

​Schedule a call here.

Woman Founder Slayin' Content: Luvvie Ajayi Jones

Whew! Luvvie Ajayi Jones is an entire vibe! A 4X New York Times bestselling author, electrifying speaker, and fearless entrepreneur, she is passionate about culture, business, and leadership.

And, she’s a powerful marketer! Luvvie is someone you should know.

​Connect with her on LinkedIn! She keeps the conversations interesting💃🏾

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Book of the Week: Content Marketing for Women Entrepreneurs

One of the best resources on content strategy if I do say so myself!! This 7-step framework is exactly what marketing professionals use to build strong, profitable plans and campaigns for their clients…and I’m sharing our secrets with you.

Buy it for yourself or bless your team with this book–and get ready to elevate your strategy.

And, yes, I'm re-reading my own book!!

Smart Resources for Women Founders

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.