Email Monetization + Content Strategy✨

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Hey Fearless Leader,

Email.

She still puts out a mean ROI, delivering an average return of $36 for every dollar you put into it (Forbes).

Some reports share ROIs as high as $42 and $70 for every dollar spent.

So, not only does this channel bring the biggest bang for your buck compared to others, but you completely own it (as opposed to your social media platforms–which you don’t own).

But how do we get to the money? How do we begin monetizing our list in ways that support our campaign and business goals?

Great questions! Today’s newsletter is all about email monetization📬

Here’s what you’ll find inside🔎

• How to monetize your newsletter from Day 1🚀
• Insightful guide to creating revenue from your content💰
• Woman founder slayin’ email marketing (register for her webinar going down tomorrow)💁🏽‍♀️
• Powerful resource to build profitable campaigns!📈

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Btw, today’s newsletter is packed with actionable items. Save it or forward it to your marketing specialist for consistent implementation.

Let’s dive in, shall we❤️
~Charlene

Founder + Lead Content Strategist

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Drive Revenue with Your Content🔥 Staying on topic, grab a handful of these strategies to transform your content into a lead-generating, revenue-driving machine for your company. Read article

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Which email monetization strategies have you found most effective? Selling my products/services/digital products Sponsorships Launch campaigns Other I’m not using any email monetization strategies but I’d love to learn more

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Monetizing Your Email for Profits

Here are five profitable ways to boost your revenue with email marketing. It's super high-level, so if you want to go deeper, tap into the resource for clarity and execution.

#1 Sponsorships

Sponsorships are win-win: You drive revenue by partnering with a brand you know, like, and trust, and the sponsor gets their offer in front of a new audience. These partnerships work best when you have a sizable list (at least 1K subscribers, 10K+ is better) with consistent email sends (at least weekly).

This approach is packed with profits for your business. Here’s a guide on how to land sponsorships.

#2 Promote Your (Sales) Calendar

Fearless Founder, we need sales calls on the books! Encourage your leads to book calls to discuss how you can solve their problems with your bomb services. With a Calendly integration, you can embed the calendar into your email, or simply include your link where they can schedule.

The PS Section is one of the top five places in your newsletter to do this!

#3 Email Weekly

A weekly email cadence helps keep your brand top of mind and continues to nurture your people to the buying decision. The key here is crafting personalized content that speaks to their goals, and gives quick wins. Consistency and value in your emails can significantly boost customer loyalty and conversions.

Check out this guide on email marketing best practices for 2024!

#4 Have an Offer for Every Wallet

Appealing to different budgets ensures you don't miss out on potential customers. Remember, everyone is in their respective stage of the buyer’s journey. Perhaps they’re not ready for your high-ticket offer but would love a consultation. It’s important to have an offer for every wallet.

Consider having a product offering for each pricing tier:

= $0 (free)

<$100

<$1000

<$10,000

<$100,000

<$1,000,000*

Btw, you’ll find the different stages of the buyer’s journey in this article.

*I’m getting there😊

#5 Use Sparkloop

Sparkloop’s mission is twofold: to achieve subscriber growth and get paid from newsletter referrals. So, as you grow your list, you have the opportunity to generate revenue per subscriber through paid recommendations. Yes, from day one! They’re paying millions to newsletters every month and it’s time for you to get a piece of this pie.

​Learn more about Sparkloop.

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Woman Founder Slayin' Content: Katelyn Bourgoin

Katelyn’s superpower is discovering why people buy so she can help you get more customers. Boom!! Her newsletter highlights the science and numbers behind the buy…and we know numbers don’t lie.

Are you free tomorrow? Katelyn is hosting a webinar, The Email Growth Engine: Boosting Subscribers & Revenue. The audience is for creators but she will drop nuggets every business and agency needs to grow your email list.

​Register here!​

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Book of the Week: The Profitable Launch Blueprint

Ronnie’s promise: Earn more every time you launch by creating and following the right plan.

This book is the right plan. The Profitable Launch Blueprint is your team’s ultimate guide to creating and executing successful campaigns. Whether you're preparing for your first product launch or are a seasoned professional, this powerful resource will empower you to move forward with confidence.

Grab your book today for free (just pay for shipping)!!!

Yes, I want a free copy!!

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Smart Resources for Women Founders

Being a founder is a lot. Project management support is key for taking those unwanted tasks off your plate so you can focus on what you do best.

Introducing Genori McCormack. Founder of Creative House Consulting, she's a visionary thought leader transforming how individuals and businesses engage with creativity. With extensive experience in project management and real estate, she offers unique insights across industries.

Discover how CHC empowers entrepreneurs, especially women❤️ Visit their website to learn more about their innovative business solutions.

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Sincerely rooting for you,

~Charlene

Charlene Baker Founder, SlayYourContent ​ Empowering women CEOs to expand and slay their impact through content strategy.

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P.S. Looking for an agency to build your content strategy or lead your content marketing team? Let’s chat!

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107 Technology Parkway, Suite 864, Peachtree Corners, GA 30092
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Disclaimer: There might be affiliate links in this issue. I don’t link anything unless I’ve vouched, used, or consumed it…and I agree it’s a must-have for my people.