Newsletters + Content Strategy✨ Hey, Fearless Leader!! Every week, I am so excited to drop our newsletter in your inbox! I enjoy highlighting other women founders, sharing tactical content strategies to help you win, and inspiring you to action. It’s a way to create impact, and I love it❤️ In turn, here’s the growing impact our weekly newsletter has had on our business since its relaunch in August 2024: 118 newsletter subscribers from LinkedIn within a week 3 invitations to be a guest expert...
24 days ago • 5 min read
Lead Magnets + Content Strategy✨ Hey, Fearless Leader!! Today, I’m diving right in! We're focusing on a powerful tool that can automate your lead generation and keep your pipeline buzzing: lead magnets. Having a consistent flow of leads is crucial for maintaining a thriving business. No leads mean no continuous business. Lead magnets are incredibly impactful—whether it's a template, whitepaper, webinar, or master class—when done right and valued by your audience, they instantly build trust...
about 1 month ago • 4 min read
SEO + Content Strategy✨ Hey, Fearless Leader!! Quick question: How are you navigating the world of SEO? Is it a key part of your content strategy–and you’re crushing it, or does it feel like exploring a dense forest without a map? 😆 Thing is, SEO and content strategy are crucial for boosting visibility, engagement, and growth. Here’s the good news: No matter your comfort level, there are effective strategies that are simple and reliable, regardless of algorithm changes. You can easily...
about 1 month ago • 5 min read
Target Audience + Content Strategy✨ Hey, Fearless Leader! There's a core mantra we marketers live by: “If you market to everyone, you market to no one.” Understanding your target audience is crucial for a successful content strategy. It's the difference between speaking the right language, building trust, and effortlessly creating relatable content, versus struggling to connect and missing the mark entirely. When you craft content, you want your ideal clients to think, “Yes, she’s talking...
about 2 months ago • 4 min read
Collaboration + Content Strategy✨ Hey, Fearless Leader! Did you know I generated a whopping $327,000 from just one collaboration? I crunched the numbers, and it's true! Building powerful alliances can be a game changer, especially for women founders looking to grow their businesses. Think about some iconic collaborations that have shaped history: Nike and Apple Watch, American Express and Amazon, and even Peanut Butter and Jelly! Spotify put it perfectly: Partnerships don’t just create buzz;...
about 2 months ago • 4 min read
Email Monetization + Content Strategy✨ Hey Fearless Leader, Email. She still puts out a mean ROI, delivering an average return of $36 for every dollar you put into it (Forbes). Some reports share ROIs as high as $42 and $70 for every dollar spent. So, not only does this channel bring the biggest bang for your buck compared to others, but you completely own it (as opposed to your social media platforms–which you don’t own). But how do we get to the money? How do we begin monetizing our list in...
2 months ago • 5 min read
Blogging + Content Strategy✨ Hey, Fearless Founder❤️ May I have a transparent moment with you? In 2014, my two-year-old son Joshua was diagnosed with a long-term disability that left me feeling devastated and wondering why. I questioned myself, "Could I have done anything differently during my pregnancy? Where did I go wrong?" Yes, I was crushed for a season, but thankfully I didn’t stay there long. During this period, my employer was eager for my return to full-time work. See, a year...
2 months ago • 4 min read
Your VA + Content Strategy✨ Hey, Fearless Leader! I hope you had a relaxing Labor Day Weekend🇺🇸!! Quick question for you… Do any of the following resonate with you and your marketing hires? I’ve hired a virtual assistant for marketing tasks but I’m unsure what other tasks to assign outside of posting on social media. I have a marketing coordinator but the content isn’t contenting–in other words, it’s not producing leads or engagement. I’ve hired a team for marketing support but there’s...
3 months ago • 4 min read
Networking + Content Strategy✨ Hey, Fearless Founder✨ As a growing 6 or 7-figure business, you understand the importance of creating meaningful connections. You’re attending the events, sponsoring the conferences, and joining the masterminds. But… Is this activity building your pipeline of qualified leads? Do you have a repeatable process of creating content from events that convert into sales calls and clients? Well, today’s newsletter is all about networking and content strategy📬 Here’s...
3 months ago • 4 min read